Wednesday, 22 September 2010

Introduction to the Course

The following information is an outline of the course; the content and the assessment.

ABC Level 3 Award in Writing Skills for Journalism

Unit Summary

This award focuses on developing writing skills for journalists. Candidates will explore a range of publications, their house styles and values. Candidates will develop skills in writing for differing readerships, types of publication and story.

Outcomes and Assessment Criteria

The candidates should be able to demonstrate they can:

1. Identify and evaluate a range of publications and their respective house styles

2. Write in a variety of styles appropriate to differing readerships

3. Select and use a style of journalism appropriate to a given story

4. Evaluate personal strengths and weaknesses in journalistic writing

Content

An indication of typical areas of learning includes:

· Newspapers and magazines: news and features, readerships, timelines, news values, advertisers

· House styles: identifying house styles and following that house style

· Writing for differing readerships: tabloids, broadsheets, consumer magazines, periodicals

· Styles and stories: news, features, tragedy, politics, entertainment

· Career opportunities: further training, professional development

Assessment Evidence

· A portfolio of stories written for a variety of readerships in a variety of styles

· Reflective diary evaluating personal progress

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