We studied the magazines looking for the target audience the magazine was aimed at and how this affected the language used, the layout of the magazine, as well as the overall design.
I studied the magazines "Uncut" (http://www.uncut.co.uk/magazine), "Wonderland" (http://www.wonderlandmagazine.com/) and "IDN" (http://idnworld.com/mags/).
Uncut Magazine is a Music magazine which is aimed mainly at people in their late teens/ early 20's. I can tell this because the articles are written on bands that mainly appeal to this age group. Also the language was generally quite witty, and uses a variety of interesting adjectives, which appeals to the younger audiences. The magazine focuses on rock music, so the design of the magazine was centred around this. The magazine generally uses dark colours; a lot of the pictures were in black and white and the font is an 80's American style, which links back to a rock filled era. Furthermore, the dark colours link to the teenage social groups, such as "Emo" and "Goth", who generally listen to this style of music.
Wonderland Magazine is a fashion/ culture magazine aimed at young adults. I can tell this because the magazine features a lot of adverts from companies such as Gucci and Prada; these are companies that are generally associated with young, rich people. Furthermore, the magazine is mainly full of adverts and pictures; there are very few articles in this magazine, so again we get the impression that this magazine is aimed at the young and rich (business men/ women) as they do not have a lot of time to read articles; they just flick through the magazine in breaks, or on the way to work.
The final magazine was IDN Magazine, which is a design magazine. The target audience is very small, as the magazine is very specialist. The magazine is aimed at the younger designers as it uses bright colours in its design and has a modernistic layout. The are not many articles; most of the magazine is image based.
Wonderland Magazine is a fashion/ culture magazine aimed at young adults. I can tell this because the magazine features a lot of adverts from companies such as Gucci and Prada; these are companies that are generally associated with young, rich people. Furthermore, the magazine is mainly full of adverts and pictures; there are very few articles in this magazine, so again we get the impression that this magazine is aimed at the young and rich (business men/ women) as they do not have a lot of time to read articles; they just flick through the magazine in breaks, or on the way to work.
The final magazine was IDN Magazine, which is a design magazine. The target audience is very small, as the magazine is very specialist. The magazine is aimed at the younger designers as it uses bright colours in its design and has a modernistic layout. The are not many articles; most of the magazine is image based.
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